The Journey
2004 - 2025
Co-founded and led Enviroserve for over two decades, establishing it as a leading environmental services and recycling business in the Middle East. Built and scaled the organisation from an entrepreneurial venture into an established industry leader, culminating in its acquisition by Tadweer Group and DUBAL Holding.
Entrepreneurship
Business Growth
Strategic Leadership

1998 - 2004
Founded and developed a specialist marine air-conditioning business serving the UAE and wider Middle East. Identified an opportunity in a specialised market and built the business through commercial development, technical partnerships and operational leadership.
Business Development
Market Expansion
Entrepreneurship

1990 - 1998
Held senior leadership positions across Saudi Arabia, Dubai and internationally, including a global role based in Brussels. Gained extensive experience in international operations, commercial strategy and organisational leadership within one of the world’s leading logistics businesses.
Global Operations
Commercial Strategy
Leadership

1988 - 1990
Progressed into senior management, becoming one of the company’s youngest Country Managers. Developed an early foundation in business operations, commercial leadership and managing teams within the international logistics industry.
Management
Operations
Leadership

Expertise
01
Drawing on decades of entrepreneurial and executive experience to identify commercial opportunities, develop growth strategies and navigate the complexities of building and scaling successful businesses.
Business Growth
Commercial Strategy
Expansion
02
Bringing an experienced entrepreneurial perspective to complex business decisions, organisational development and long-term strategic direction, informed by decades of executive leadership across international markets.
Strategic Advisor
Executive Leadership
Business Transformation
03
Experience taking businesses from initial concept through establishment, growth and successful commercial outcomes, with a focus on recognising opportunities, building capable teams and creating sustainable enterprise value.
Entrepreneurship
Venture Development
Value Creation
Experience
Get in touch
Whether you’re exploring a strategic initiative, developing a new venture or seeking an experienced perspective on business growth and leadership, I welcome conversations with individuals and organisations focused on creating lasting value.
Experience
35+ Years
Based in
Focus
Global Markets
Have something in mind? Let’s discuss it.
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